Plan market research (Superseded)
Unit Code: BSBMKG506
This accredited training resource supports Australian Registered Training Organisations (RTOs) in delivering nationally recognised vocational education and training (VET).
The resource includes:
Information on Catapult resources is available in the Catapult Knowledge Base.
Available in print and online.
This resource is available as a hardcopy (printed) book in Learner Guide and Trainer/Assessor Guide variants, and for online delivery and assessment through Catapult LMS. Contact us to learn more.
Important: RTOs are responsible for validating all training and assessment resources against their own Training and Assessment Strategy (TAS) and relevant regulatory requirements.
This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.
This unit supersedes BSBMKG506B Plan market research
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
This unit contains foundation skills
Business Development—Marketing
None specified.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
Assessors must satisfy NVR/AQTF assessor requirements.
$19.00 inc GST
