SITXMPR004

Application

This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.

The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy. Individuals working independently with limited supervision undertake this role. This could include marketing coordinators or managers and owner-operators of small businesses.

Unit mapping information

SITXMPR404 Coordinate marketing activities

Licensing, legislative, regulatory or certification requirements

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Foundation skills

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Unit sector or competency field

Cross-Sector—Marketing and Public Relations

Prerequisite, co-requisite or interdependent assessment of units

Not applicable

Assessment conditions

Skills must be demonstrated in an operational business environment. This can be:

• an industry workplace
• a simulated industry environment

Assessment must ensure access to:

• products or services for which the individual can conduct marketing activities
• current information and communications technology used by industry for marketing activities
• marketing plans, operational marketing documents, action plans and marketing reports

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.