BSBMKG515

Application

This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan.

It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.

The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.

In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.

Unit mapping information

BSBMKG515A Conduct a marketing audit

Licensing, legislative, regulatory or certification requirements

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Foundation skills

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Unit sector or competency field

Business Development—Marketing

Prerequisite, co-requisite or interdependent assessment of units

Not applicable

Assessment conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

• office equipment and resources
• appropriate documentation and resources used to conduct marketing audit activities
• case studies and, where possible, real situations

Assessors must satisfy NVR/AQTF assessor requirements.