Implement and monitor marketing activities (Superseded)
Note: BSBMKG514 is superseded by BSBMKG542
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our BSBMKG514 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
$19.00 inc GST
Unit information about the BSBMKG514 training material in this resource
BSBMKG514 information from training.gov.au.
This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.
It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.
They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.
Unit mapping information
This unit supersedes BSBMKG514A Implement and monitor marketing activities
Licensing, legislative, regulatory or certification requirements
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
This unit contains foundation skills
Unit sector or competency field
Prerequisite, co-requisite or interdependent assessment of units
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
office equipment and resources
relevant legislation, regulations, standards and codes
organisational and marketing strategic plans
case studies and, where possible, real situations
interaction with others
Assessors must satisfy NVR/AQTF assessor requirements.