Profile the market (Superseded)
Note: BSBMKG401 is superseded by BSBMKG431
Unit Code: BSBMKG401
This accredited training resource supports Australian Registered Training Organisations (RTOs) in delivering nationally recognised vocational education and training (VET).
The resource includes:
Information on Catapult resources is available in the Catapult Knowledge Base.
Available in print and online.
This resource is available as a hardcopy (printed) book in Learner Guide and Trainer/Assessor Guide variants, and for online delivery and assessment through Catapult LMS. Contact us to learn more.
Important: RTOs are responsible for validating all training and assessment resources against their own Training and Assessment Strategy (TAS) and relevant regulatory requirements.
This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.
This unit supersedes BSBMKG401B Profile the market
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
This unit contains foundation skills
Business Development—Marketing
None specified.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
Assessors must satisfy NVR/AQTF assessor requirements.
$19.00 inc GST
