SITXMPR007

Application

This unit describes the performance outcomes, skills and knowledge required to analyse internal and external business environments, and develop and evaluate marketing strategies and plans for products and services.

The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility.

Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event.

Unit mapping information

SITXMPR502 Develop and implement marketing strategies

Licensing, legislative, regulatory or certification requirements

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Foundation skills

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Unit sector or competency field

Cross-Sector—Marketing and Public Relations

Prerequisite, co-requisite or interdependent assessment of units

Not applicable

Assessment conditions

Skills must be demonstrated in an operational business operation or activity. This can be:

• an industry workplace
• a simulated industry environment

Assessment must ensure access to:

• real or simulated product or service for which market planning can be undertaken
• current information and communications technology to support the research and planning process
• group of stakeholders who contribute to the planning process and customers to whom products and services are marketed; these can be:

  • those in an industry workplace who are assisted by the individual during the assessment process; or

  • individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.