Developing customer loyalty


Before you consider customer loyalty—how to get it and how to keep it—you need to know who your customers are and where your customers come from. You need to understand your market and the needs and wants of that section of the market that will purchase products and services you offer.

Assessment conditions

Assessment texts and tasks reflect those typically found in the workplace. Advice and support is available if requested. Culturally appropriate processes and techniques suited to the language, literacy and numeracy capacity of individuals and the work being performed must be used. Reasonable adjustments can be made to ensure equity in assessment for people with disabilities.

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