BSBMKG401

Profile the market

Note: BSBMKG401 is superseded by BSBMKG431

This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.

Our BSBMKG401 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).

This BSBMKG401 unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia.

The unit content consists of:

  • Learning Resource Material (instructional theory)
  • Assessment Workbook
  • Assessment Mapping Guide for the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit


Our BSBMKG401 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants.

This unit is also available for enrolment and online training/assessment via Catapult LMS (Learning Management System). Contact us to learn more.

NOTE: If you are a training provider, please do your own validation, per your Training and Assessment Strategy (TAS).

BSBMKG401 information from training.gov.au.

Application

This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

Unit mapping information

This unit supersedes BSBMKG401B Profile the market

Licensing, legislative, regulatory or certification requirements

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Foundation skills

This unit contains foundation skills

Unit sector or competency field

Business Development—Marketing

Prerequisite, co-requisite or interdependent assessment of units

None specified.

Assessment conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • relevant legislation, regulations, standards and codes

  • relevant workplace documentation and resources

  • case studies and, where possible, real situations

Assessors must satisfy NVR/AQTF assessor requirements.

$19.00 inc GST

Total: $19.00
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