Use social media to engage customers
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our SIRXMKT002 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
This SIRXMKT002 unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia.
The unit content consists of:
Our SIRXMKT002 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants.
This unit is also available for enrolment and online training/assessment via Catapult LMS (Learning Management System). Contact us to learn more.
NOTE: If you are a training provider, please do your own validation, per your Training and Assessment Strategy (TAS).
This unit describes the performance outcomes, skills and knowledge required to manage the use of social media platforms to interact with customers and promote products and services.
It applies to individuals working in customer service management roles in a diverse range of industry sectors and business contexts that have a social media presence. They operate independently with some responsibility for decision making, and within established organisational policies and procedures.
No equivalent unit.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Cross-Sector—Marketing
Not applicable
Skills must be demonstrated in:
an industry workplace
a simulated industry environment
Assessment must ensure access to:
relevant documentation:
organisational policies and procedures for social media use
legal and ethical use of social media
social media content calendar that details:
key events and promotions
milestones and relevant dates
content for release
files for use across social media platforms:
image files
text files
PDF files
audio files
video files
link associated files
computer or mobile device with Internet access
social media monitoring tools
social media platforms
customer postings on social media platforms
assessment activities that allow the individual to work with commercial speed, timing and productivity
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.
$15.00 inc GST
